Business strategies that are disconnected from the details of the user experience are useless. In a digital world, disruptive ideas are not even the half of it. Your ideas must connect to your story, your interface, your infrastructure. That’s a strategy.

A brand is not a veneer. It’s the entire experience a customer has with a company, extending from product to marketing and everywhere in between. Today, creating and expanding your brand takes a hardcore set of business, creative, and technical skills.

You need to meet today's buyer on their own terms. Search is their voice. Social is the marketplace of ideas. And then there’s the data. A well- structured search and social operation yields the most relevant customer feedback accessible to marketing...ever.

Digital experiences will define your brand. It’s your best asset. It’s your opportunity to differentiate. Without a process for delivering world class experiences, your product strategy is vulnerable. The best products provide the best experience, not the most features.

Digital transformation programs look familiar: Requirements and Architecture, Screens and Flows, Development and Integration, QA and Deploy. But that’s a false familiarity. Today, delivering a feature set is mere baseline. Delivering it in a world-class digital experience is where the nuance...and success...lives.