More Efficient

Marketing

Complex sales and marketing collateral that once took a team of 14 people across content, creative, and compliance departments to execute, now took only one person.

More Effective

Sales

Clients and potential clients were automatically served appropriate information based on where they were in the sales funnel, creating self-service sales and more insight into clients.

A Standard for Digital Transformation

The organization got to market faster, saw immediate value, and leveraged that progress into a broader transformation that set the standard within Manulife.

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